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What kind of message should be used for our campaign?

Develop a catchy, engaging message that will make people want to support your cause and recycle unwanted athletic sneakers. Don’t just notify people of your campaign; let them know why you are doing it. The WHY is very impactful!

• Recycling and Sustainability Message:
Did you know most people throw away their unwanted sneakers after 250-400 miles, or every 125-200 days, without ever thinking about recycling? Since sneakers are manufactured with materials that are not biodegradable, they remain in landfills or are incinerated which leads to toxic chemicals in our air and soil.

The EPA estimates that 200-300 million pairs of shoes are thrown into our landfills each year contaminating our environment. With your help, we can keep sneakers out of landfills, reduce toxic chemicals in our air and soil, and raise money to support our cause. Let’s make a difference together!

• Circular Economy Message:
Did you know the process of manufacturing sneakers produces large amounts of CO2, which contributes to the serious effects of climate change and global warming? Recycling and reusing sneakers keeps sneakers out of landfills, reduces the need for manufacturing new shoes and sneakers, and supports a healthy circular economy. Help us by simply cleaning out your closet and sending us your old athletic sneakers!

You can get more ideas by reviewing the rest of the fundraising tips.

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