#1 Create Your Message:
Develop a catchy, engaging message that will make people want to support your cause and recycle unwanted athletic sneakers. Don’t just notify people of your campaign; let them know why you are doing it. The WHY is very impactful!
• Recycling and Sustainability Message:
Did you know most people throw away their unwanted sneakers after 250-400 miles, or every 125-200 days, without ever thinking about recycling? Since sneakers are manufactured with materials that are not biodegradable, they remain in landfills or are incinerated which leads to toxic chemicals in our air and soil.
The EPA estimates that 200-300 million pairs of shoes are thrown into our landfills each year contaminating our environment. With your help, we can keep sneakers out of landfills, reduce toxic chemicals in our air and soil, and raise money to support our cause. Let’s make a difference together!
• Circular Economy Message:
Did you know the process of manufacturing sneakers produces large amounts of CO2, which contributes to the serious effects of climate change and global warming? Recycling and reusing sneakers keeps sneakers out of landfills, reduces the need for manufacturing new shoes and sneakers, and supports a healthy circular economy. Help us by simply cleaning out your closet and sending us your old athletic sneakers!
#2 Tap Into Your Network:
Start by reaching out to your close relationships – friends, family, neighbors, co-workers – and ask them to register an account with GotSneakers. Make sure you provide them with your PAYEE NAME and PAYEE EMAIL so you get credit for their sneakers. Ask everyone who registers to start cleaning out their closets and fill up at least one (1) full sneaker collection bag (10-15 pairs). If they want to take their sneaker recycling efforts to the next level, ask them to fill up all five (5) sneaker collection bags.
If they want to continue to support your fundraiser campaign, ask them to contact us at firstname.lastname@example.org to request more bags!
#3 Marketing Materials:
Use GotSneakers’ digital marketing materials available on our support page to promote your fundraiser campaign. Send e-blasts and post on social media to spread awareness about your cause. We love to see our partners active on social media!
Follow us on Instagram and Facebook at @gotsneakersusa and tag us so we can give you a shout out and support your marketing efforts! Market, advertise, socialize!
#4 Drop Off Sites:
Drop off locations are a great way to organize your sneaker drive. Try to find places with easy access and good visibility to make the process as simple as possible for everyone. Partner with local businesses to host a drop off location for your campaign. If you can, notify your networks about your local partnerships so they know where they can take their sneakers to support your campaign. Remember, the easier you make it for everyone, the more sneakers you will collect and the more money you will earn!
#5 Stay Connected & Follow Up:
Consistently check up with everyone who has registered to support your campaign. Consider sending out weekly group email or text message reminders. Consistent and constant communication is the key to the success of your sneaker drive! Your supporters will do their best to help if they feel your passion!