3 Tips for a Successful Peer-to-Peer Fundraiser

Peer-to-peer fundraisers are among the most engaging and effective methods of raising money because they use the power of your community to achieve something significant. As a result, you can usually reach your fundraising goals quickly if you can show other community members how reaching your goal will benefit everyone.

For example, fundraising to add a new basketball hoop at your school can help keep kids in the neighborhood engage in sports while developing team-building skills.

When making your fundraising pitch be sure to let everyone know why your project is worthwhile and how it will benefit the community they live or engage in.

Here are a few tips to make sure that your next peer-to-peer fundraiser is successful:

1. Design an Inspiring Fundraiser Website

It’s helpful to have a website that provides information about your fundraiser for those who want to learn more on their own time. The website should communicate your organization’s mission and what you’ll do when you reach your goal. It should also include a strong call-to-action to participate in the fundraiser.

Including a high-quality image related to your cause can have a major impact as well. It can create an emotional connection that motivates visitors to become contributors to participate online or wherever your fundraiser is being held.

2. Create a Leaderboard or Offer an Incentive

One of the biggest challenges that you’ll face with a peer-to-peer fundraiser is maintaining excitement over the duration of your campaign. If your participants don’t consistently work toward your cause, the fundraiser will fizzle out. In order to hold their interest, you can make a game out of the fundraiser.

For instance, you can provide a thermometer that tracks your volunteers’ progress in achieving your fundraising goals. As you receive contributions, you raise the “temperature” on the thermometer toward your goal.

Creating a leaderboard is another way to track their progress. At the same time, it creates a fun, good-natured competition between your volunteers, which encourages them to get more contributions to reach the top.

If you want to take the competition further, you can offer incentives to the participants who get the most contributions. The incentives can be as little as a shoutout on social media or as big as a winning a vacation package donated from a business who wants to help you reach your goals; usually, the business will contribute a prize in exchange for you advertising their company to all of your participants.

In the end, the purpose is to make your fundraiser a rewarding activity. Then, your participants are more likely to be successful, which will make your fundraiser successful too.

3. Make Sure That Your Participants Have the Tools to Succeed

Even with incentives, your participants may have trouble getting contributions for your cause without proper resources. Many of them will have never worked on a fundraiser, so they’ll need tools to guide them.

You can host in-person or online training sessions depending on the proximity of your participants to your organization. Distributing templates and packets of information will give them guidance when they reach out to family and friends for support. In addition, it’s essential to be available to answer any of their questions.

An Easy Fundraising Idea

Hosting a sneaker drive fundraiser is one great way to raise money without requiring your participants to jump through a lot of hoops when they already have busy lives. When you host a sneaker drive with GotSneakers all you need to do is collect old sneakers from members of your community and send them back to us. We’ll pay you up to $3 per pair of sneakers you send in. Yes, it’s really that easy!

We’ll send you collection boxes, pre-paid shipping labels, and all of the marketing materials you need to make your fundraiser a success!

Learn more about hosting a sneaker drive fundraiser with GotSneakers today!


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